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|Belkin® Expands Mixit↑™ Duratek™ Cable Collection With New USB-C Cable|
|Posted: Tue Apr 04, 2017 02:46:08 PM|
Belkin Cables – the Reigning Champion in Durability, Flexibility and Design
LOS ANGELES – April 4, 2017 – Belkin® – market leader in mobile accessories – today launched the latest cable in the MIXIT?™ DuraTek™ cable portfolio, thereby expanding its already robust USB-C collection with the new MIXIT?™ DuraTek™ USB-C cable.
The MIXIT?™ DuraTek™ cables have been a crowd favorite since Belkin launched the Lightning and Micro-USB cables in the past several months which are sold by more than 100 retailers and distributors worldwide.
Belkin CEO and founder Chet Pipkin started building cables on his parents’ dining room table in 1983 which led to the development of the cable that attached an Apple IIc (Apple’s first portable computer) to a printer. The MIXIT?™ DuraTek™ USB-C Cable is the latest invention continuing Belkin’s 30+ year legacy of quality and innovation.
“We've made our DuraTek cables so strong because we know that ordinary cables aren't tough enough to endure the challenges we put them through. After all, cables should be made to serve us, not the other way around,” said Oliver Seil, vice president of design, Belkin. We also did not want to compromise on elegance and aesthetic appeal while reinforcing the structure, so we started from the inside out and redesigned the way we construct a cable. We were inspired by industrial cabling, race car and aerospace construction methods, and tested many construction methods to finally arrive at the best cable we have ever made. I am immensely proud of our team's accomplishment.“
No stranger to rigorous certification processes and prioritizing consumer peace of mind, Belkin’s MIXIT?™ DuraTek™ USB-C cable is USB-IF Certified and comes with a 5-year limited warranty. There are currently 50+ mobile devices using USB-C technology and this number is growing.
Belkin was also the first manufacturer to produce USB-IF certified cables and regularly participates in USB-IF compliance workshops. USB-IF certification requires rigorous testing and indication by an emblem on the packaging. Read more on USB-C in Belkin’s resource center at http://belk.in/usbcnow and by reading Belkin’s white paper.
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